There is one question I receive more than any other from prospective clients, writers, editors, vendors and

the public-at-large.  “What’s Your Style?”  Simple enough I suppose.  After all, most designers and novice

decorators have a catch phrase … “edited elegance”, “shabby chic”, “retro glam”, etceteraThe funny thing

is that despite having worked as an interior designer for fifteen years and having my own firm for five, I’ve never

been able to provide a nice neat answer to that all-important question.  I guess I found it difficult to sum up all

of my professional passions and aspirations into a few choice words.  And perhaps subconsciously I realized

that I needed to soak up as much as I could from the talented pool of designers, architects and artisans around

me before attaching myself to a specific slogan.  Or maybe I’m just a knucklehead.  Whatever the reason, in this

era of branding, I think it’s time to find a trademark for TRICIA HUNTLEY INC. and certainly for HUNTLEY & CO.

I believe I have a contender, so I’m hoping the Luxe & Lucid audience will help me with my decision.  Based on

the cues below, let me know if I’m on target.  I welcome comments and suggestions from my clever readers.






– Influential Designers -



  sills huniford

JB group 3 

SB group

Sills Huniford (now parted), Jeffrey Bilhuber & Solis Betancourt (top to bottom),

Three stellar firms that deliver genius with every project.  Of course, I may be a little partial to SB

since it is headed by my former bosses who happen to be the nicest, most gracious men on earth.





- The Glamour Found in Nature -


   hydrangeas0001   natural glamour0006 

  jacques garcia temple 1   rock

I love me a manicured hedge and a nice hunk of rock.

Jacques Garcia temple photo c/o World of Interiors





– Gorgeous, Dramatic Art –





  elliott pink 






 John Singer Sargent, Elliott Puckette, Francisco Goya & Giacometti (top to bottom).





– Sexy, Laid-Back, All-American Fashion –



fashion 3

Tory Burch, Gwyneth Paltrow and one of my favorite looks -  skinny jeans, flats and a [faux] fur coat. 






– My Collected Thoughts-






hippie chic








This scrapbook is a collection of images I have pulled because they are beautiful

and inspiring, regardless of context.  I started this “stream of consciousness” project

to help me with the idea of branding and to jump start the design for my own house.







– My Own Work –



H&C combo


Whether I’m working on a modern apartment or sprawling traditional home, there are always

three elements key to my interiors; they need to be beautiful, original and unpretentious.  Not 

only do I want them to reflect the spirit and lifestyle of my clients, but I want them to be livable.








  So taking all of the above into consideration, I think the best way to describe my style is …










  Wacha’ think?  Tricia xo




* Refer to blog posts Designer DNA and Wuzzup?

as well as the Huntley & Co. website for more info.





11 thoughts on “Branded”

    Elegant Comfort
    I’m glad my style is generating somewhat consistent responses. I like and identify with both of these ; )

  2. Perfect! As a long-time lurker and future Huntley & Co client, I can say that your style is naturally glamourous. You add that “je ne sais quois” to your project that makes them spectacular without going over the top.

  3. What a great post full of stunning images and as a last visual treasure your projects. Natural Glamour for sure, natural beauty, natural style just like a Giacometti figure.

  4. That’s my favorite GP look of all time. Natural and laid-back, but still totally polished. I hear ya’ about the plastic. I love the idea of rocking an old school scrapbook using only glue, but it aint gonna happen. Have you ever seen Gretchen Bellinger’s in person? It’s amazing!

  5. all so very lovely :-) Gwenyth Paltrow is the most amazing woman and actress -so glad to see her here. Funny, I have my clipping files organized the same way: big white binders and plastic sheets -so much plastic but so practical!

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