Design,  Fashion,  Interiors

Designer DNA

At Huntley & Co. when a new project begins, the first thing I do is develop a concept.

I pour over books, magazines, websites and my own archives to find inspiring and

expressive images.  Ones that will represent the client’s sense of style and capture the

spirit of the proposed interior.  Sometimes I file them in the client's binder.  Often I

make an actual storyboard, so everyone (including me) can refer to the "design snapshot"

 again and again for guidance and clarity during an often lengthy process.  It's a rewarding

exercise that I eagerly tackle.  So what's the problem?  Ugh – trying to do it for myself! 


I'm planning some future redecoration at chez Huntley (hopefully a new chez Huntley)

and I've been "scheming" for months.  Designers are like doctors, we're our own worst

patients – we struggle to apply our professional objectivity and discipline to our personal

lives.  So what's a frustrated decorator to do?  Pretend I'm a client!  I've pulled together a

collection of photos that speak to me for style, mood, color and content.  So which story-

board represents the real me?  Maybe they’re all me.  Whew, I better find a bigger house!





Who Are You_P1 







Who Are You_P2 







Who Are You_P3

Who Are You_P4


Who Are You_P5


Who Are You_P6

Tricia xo


  • Tricia

    James – Glad you found the post helpful. I can’t live without storyboards; it’s too easy to get sidetracked. Good luck with your next client!

  • James

    The storyboard thing is a nice idea. I often go into a lenghty interview with my client just to get a feel of what’s his or her design requirements. Doing the storyboard gives me a very good visualization. I will do the same for my next client, actually she requires hip furniture like those from Siekaup.

Leave a Reply

Your email address will not be published. Required fields are marked *