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West End Process :: Concept
One of our favorite Huntley & Co. projects this year was for a young couple who hired us to design and renovate their newly purchased townhouse in the West End neighborhood of Washington. Much to our delight, the duo brought a combination of sophistication and excitement to the endeavor. Translating that into a concept and then into a finished product was a multi-step process — and worth every minute.
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| THE CONCEPT |
Our clients inspired a decidedly cosmopolitan aesthetic. Accordingly, we imagined an eclectic mix of vintage and antique furnishings, unexpected stone and tile, and layers of complex colors and tones. As shown below, the mood board we created conveyed our idea of an elevated yet spirited home – a true classic that’s never boring.
Selected photos clockwise from top left: Cartier Tank watch via Goop; Timothy Corrigan vignette; a crisp Madrid living room by Isabel Lopez-Quesada; a bedroom from Architectural Digest; a corner of Sandra Nunnerley’s home featuring “Diamond” artwork by Kenneth Noland; an austere and elegant marble bathroom.
| HOW WE GOT THERE |
The start of a project is full of excitement and potential. Before diving into design, we take time to fully understand both the space and the client. On the technical side, we site measure the building and generate CAD drawings for study and revision. On the conceptual side, we issue a questionnaire and cull images related to our clients’ answers. The questions range from pedestrian to abstract and are intended to give us practical information as well as insight into their lifestyle and aesthetic.
// Question & Answer
A two page questionnaire sheds light on what’s important.
The client questionnaire is a key part of our initial survey and analysis.
// Pulling Together a Visual Story
We pull images that reference our clients’ feedback … and they share photos as well.
TRAVEL // From a honeymoon spot to favorites in Paris and NYC, these hotels topped our client’s list. L to R: Royal Mansour Marrakesh; George V in Paris; The NoMad Hotel in NYC.
FILM // Playful, witty and adventurous. L to R: Lock, Stock and Two Smoking Barrels; Amélie; The Man From U.N.C.L.E.
MUSIC // Eclectic and soulful music that bridges time and genres including the Hamilton soundtrack and Carla Bruni’s album, Quelqu’un m’a dit.
FASHION // Classic, all-American cool c/o Vince, J. Crew and Celine.
INTERIORS // Rich and sleek. Warm and bright. Tailored and organic. L to R: Interior by Joseph Dirand includes works by Anish Kapoor, Pierre Jeanneret and Paavo Tynell; Patricia Urquiola collection for Georg Jensen; a sculptural Alvar Aalto chair; master suite cabinetry seen on Pinterest.
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We love the conceptual stage of a project. Engaging in a thorough deep dive to excavate both the practical and the magical is the difference between a good project and a great one. Stay tuned for our next post where we transition into design development and project management — when we make the concept a reality.
xo, Huntley & Co.
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SHOW-HOUSE // FAUX-CLIENT :: PART III
Sourcing goods and materials for our interior fuels our creativity, but drawings take the design to the next level. After all, a room is only as good as it is functional — we aren’t aiming for beauty just for beauty’s sake. Working out our ideas in AutoCAD ensures that we are on target with scale, proportion and spatial relationships. A well-trained designer can evaluate whether a piece will work in a room or not simply by looking at it. Still, transferring its dimensions to paper (or the computer as in our case) ensures down-to-the-1/8” accuracy. Huntley & Co. is a business built on mindfulness and our drawings are the technical backbone of our work.
The Floorplan___________________________
We start with a floor plan, which guides the flow and circulation of a space. With our clients’ penchant for entertaining, it was important to think outside the traditional box and get creative with furniture placement. Our ‘star’ is the four sided bench that beautifully anchors the room. Varied seating arrangements offer opportunities for independent conversations and debate for our clients’ guests who come from a wide range of cultures, professions and political views. The room is meant to be as warm, interesting and thoughtful as the clients are.
The Elevations___________________________
Elevations reveal how a room’s architecture, furnishings and art will work together. A space won’t look or feel good if there are too many masses, it’s too ‘leggy’, everything is at the same level or the values are off-balance. Deep-diving the millwork, fenestrations and other details gives us the platform we need to make good decisions. Not to mention that “pulling the design up” and seeing it come to life happens to be pretty exciting ; )
The Presentation Board____________________
The presentation board is our opportunity to showcase the tactility of a room. Ambience is affected by the ratio of soft vs. coarse, understated vs. luminous and natural vs. refined materials and textures. We wanted this space to feel glamorous, but totally approachable with an air of intelligent wit. With that in mind we combined fibers like linen, seagrass and rushing with velvet and damask. Then we took it a step further by incorporating lacquered leather, eelskin and electric-colored cowhide. This is a luxurious space where you can kick up your feet and have fun!
The Response___________________________
And because these are the dreamiest of clients, they love everything and will TAKE IT ALL! Orders are placed and construction begins. This next phase is about site visits, management, coordination, follow-up and a lot of patience. But we’re getting our hands dirty and seeing our workrooms do their magic — so we love it!
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Tune in next week for a fun Q&A and the FINAL REVEAL! We will be sharing more insights about our process and the why’s and how’s of a successful design project.
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THE MUSINGS OF DESIGNER TRICIA HUNTLEY
