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Concept Before Color
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Unleash Your Power!
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West End Process :: Concept
One of our favorite Huntley & Co. projects this year was for a young couple who hired us to design and renovate their newly purchased townhouse in the West End neighborhood of Washington. Much to our delight, the duo brought a combination of sophistication and excitement to the endeavor. Translating that into a concept and then into a finished product was a multi-step process — and worth every minute.
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| THE CONCEPT |
Our clients inspired a decidedly cosmopolitan aesthetic. Accordingly, we imagined an eclectic mix of vintage and antique furnishings, unexpected stone and tile, and layers of complex colors and tones. As shown below, the mood board we created conveyed our idea of an elevated yet spirited home – a true classic that’s never boring.
Selected photos clockwise from top left: Cartier Tank watch via Goop; Timothy Corrigan vignette; a crisp Madrid living room by Isabel Lopez-Quesada; a bedroom from Architectural Digest; a corner of Sandra Nunnerley’s home featuring “Diamond” artwork by Kenneth Noland; an austere and elegant marble bathroom.
| HOW WE GOT THERE |
The start of a project is full of excitement and potential. Before diving into design, we take time to fully understand both the space and the client. On the technical side, we site measure the building and generate CAD drawings for study and revision. On the conceptual side, we issue a questionnaire and cull images related to our clients’ answers. The questions range from pedestrian to abstract and are intended to give us practical information as well as insight into their lifestyle and aesthetic.
// Question & Answer
A two page questionnaire sheds light on what’s important.
The client questionnaire is a key part of our initial survey and analysis.
// Pulling Together a Visual Story
We pull images that reference our clients’ feedback … and they share photos as well.
TRAVEL // From a honeymoon spot to favorites in Paris and NYC, these hotels topped our client’s list. L to R: Royal Mansour Marrakesh; George V in Paris; The NoMad Hotel in NYC.
FILM // Playful, witty and adventurous. L to R: Lock, Stock and Two Smoking Barrels; Amélie; The Man From U.N.C.L.E.
MUSIC // Eclectic and soulful music that bridges time and genres including the Hamilton soundtrack and Carla Bruni’s album, Quelqu’un m’a dit.
FASHION // Classic, all-American cool c/o Vince, J. Crew and Celine.
INTERIORS // Rich and sleek. Warm and bright. Tailored and organic. L to R: Interior by Joseph Dirand includes works by Anish Kapoor, Pierre Jeanneret and Paavo Tynell; Patricia Urquiola collection for Georg Jensen; a sculptural Alvar Aalto chair; master suite cabinetry seen on Pinterest.
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We love the conceptual stage of a project. Engaging in a thorough deep dive to excavate both the practical and the magical is the difference between a good project and a great one. Stay tuned for our next post where we transition into design development and project management — when we make the concept a reality.
xo, Huntley & Co.
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SHOW-HOUSE // FAUX-CLIENT
A showhouse is unique in that it provides a designer with the freedom to create a space that is bound only by her innovation and talent. With a project that lacks a scope of work and a flesh-and-blood client, we find it important to invent a narrative to guide our design concept. At Huntley & Co. we create a “faux client” to serve as muse during the showhouse process. We have been blessed with some pretty wonderful clients throughout the years, but our Faux Clients 2016 definitely have us crushing hard!
dc interior designer
Concept Development______________
Washington DC is a city filled with people of varied and interesting backgrounds. Our Huntley & Co. “clients” are an art dealer wife with an international childhood (thanks to a father who was Ambassador to Peru) and a west coast-born husband with a Renaissance spirit. The couple shares a love of art, music and philanthropy. Both travel frequently to New York, California, Europe and South America. With that in mind, our goal for these busy and passionate entrepreneurs was to create a true LIVING space that reflects their personal histories and nurtures the lifestyle of their young family.
Already inspired? Fantastic! Because Huntley & Co. will be sharing more insights into our showhouse process as well as a final ‘reveal’ in forthcoming Luxe & Lucid posts. Subscribe to our feed or follow us on Bloglovin to stay tuned!